Project Background
Successfully spearheaded campaigns on social media platforms including Facebook, Twitter, and Instagram to drive excitement for SXSW EDU 2020 Conference.
From Copywriting to Posting on Socials
Focused on three KPI metrics for Facebook: Increasing followers, engagement, and likes
Created promoted posts and paid ads to sell badges for SXSW EDU Conference
Posted daily to ensure consistent engagement with Facebook and Instagram audience
Wrote compelling articles to highlight past and present conference spotlights
