Project Background
Leighelena is a high-end jewelry design company based in Austin. Their goal was to increase community engagement and followers on Instagram. By creating a social media plan that involved giveaways, videos, and product reviews, I was able to help generate direct sale leads especially during high tourist season.
Posted daily to ensure consistent engagement
Photographed new product items, speciality jewelry, and events
Managed all comments and questions directly
Created Instagram contest and giveaways to assist in marketing campaigns during SXSW to drive in more traffic online and in store
